Monday, May 28, 2012 at 7:39PM 
By Paul Morris – for background read my previous post on the EU Cookie Law.
Well it’s been a case of déjà vu for me when comparing the Millennium Bug of 2000 with the Cookie Law of 2012.
Thursday, May 24, 2012 at 7:30AM 
So you have been hit by the Penguin Update then/ are worried about future roll outs?
Damn.
Here goes with some tips on how to recover/ how to minimise the chances of being hit in future roll outs (and as we all know; Panda is a moving veritable feast hence I see no reason why Penguin will not follow suit):
Monday, May 21, 2012 at 10:41PM Saturday, May 19, 2012 at 9:31PM Saturday, May 19, 2012 at 7:12PM …..In a very basic form, granted, however it’s here!
Friday, May 11, 2012 at 10:08PM By Paul Morris - The only thing Bing really has over Google (well to be fair they have engaged in some decent innovation with their iPad US of A search app, Project Emporia, partnerships with sites such as DealMap and my favourite -mall maps, however I digress) is their investment in ( $240m for a 1.6% stake in 2007), and close firehose relationship with, Facebook…
And finally Bing is REALLY starting to utilise this partnership with their improved social search integration that was released a day ago.
Thursday, May 10, 2012 at 9:23PM 
Paul Morris - Local Search Engine Marketing (SEM) presence is an important tool (monkey wrench perhaps?) in capturing a highly engaged audience with a high propensity to find out more/ buy. Clearly with releases such as Venice for SEO and geo-location improvements for PPC, Google is seeing local relevance as hugely important to its own success on both mobile and desktop.
As a result I thought it pertinent to provide some overarching advice on Local Search Engine Marketing:
Thursday, May 3, 2012 at 10:33PM 
Display/ Banner advertising is not what it was. In a good way. Many people are now doing more than just using serving 468 X 60 gif’s on vaguely relevant sites and expecting great ROI and not having to pass of Display performance with the ‘brand awareness’ card.
Display advertising has a rosy future and here’s what I think will happen:
Sunday, April 29, 2012 at 7:17PM 
Google and REL=Author Tag up a tree k.i.s.s.i.n.g (You got to remember this chant from your playground days right!?)
Paul Morris Note: If you do not understand the rel=author tag do not bother reading this post.
A recent Search Metrics study shows that circa 17% of searches now feature the rel=author tag within the top 10 SERPS (100 search results). The same study showed on the first page the rel=author tag showed up for 3.07% of the one million keywords searched.
