Search top tools old

Published on January 25th, 2011 | by Paul Morris


top seo, ppc and analytics tools

By Paul Morris
The following Search Muse post details some useful SEO and PPC tools – it’s not an exhaustive list however it’s a starter for 10…. 

Analytics – , and – These range from free to expensive and whilst Google analytics is an excellent free tool it will not track more complex ‘relationships’ such as multiclick attribution. 

Webmaster Tools – – Essential back end tomfollery
Google Global – – allows you to see what Google search results look like in different countries 

One stop shop – , and – A one stop shop with lots of SEO and PPC tools incorporated in the one interface 

Link Analysis – , and  – I LOVE Majestic SEO!

Keyword Research – , , and  – I like the simple things in life hence Google keyword analysis generally does the job

General competitor research – Whilst I’m not a huge fan (I have ‘parted company’ with HitWise in two of the past companies I have headed up!) it is definitely a competitor analysis tool you should consider   

Trends/ Insights – and does what it says on the tin 

ToolBars – and – Nice toolbars for website analysis 

Internal link analysis – and – Catches errors and gives general advice on site fixes 



About the Author

Global Digital Director. Interests include: my family/ friends, new technology, Martial Arts, cycling, sport in general, God & loving life.

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