Search sherlock holmes seo

Published on April 12th, 2011 | by Paul Morris

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Google Advanced seo operator queries

Advanced operator queries are advanced search query words that have special meaning to Google.

I thought it would be useful to post some loved Google advanced operators. Whilst they are aimed at SEO ’ers they can also be used to aid PPC e.g. find out who the competition is as defined by Google, which content sites to target, etc.

Advanced Operator Queries

[site:] = Google will restrict the results to those websites in the given domain. For instance, [shoes site:www.tkmaxx.com] will find pages about shoes within www.tkmaxx.com.   site: example

[related:] = lists web pages that are similar to a specified web page. For instance, [related:www.aa.com] will list web pages that are similar to the American Airlines homepage. Related: example  

[link:] = will list webpages that have links to the specified webpage. For instance, [link:www.play.com] will list webpages that have links pointing to the Play.com homepage. Link: example

[allintitle:] = Google will restrict the results to those with all of the query words in the title. For instance, [allintitle: matchbox cars] will return only documents that have both “matchbox” and “cars” in the title. Allintitle: example

[intitle:] = Google will restrict the results to documents containing that word in the title. For instance, [intitle:wickes drill] will return documents that mention the word “wickes” in their title, and mention the word “drill” anywhere in the document. Intitle: example

[inurl:] = Google will restrict the results to documents containing that word in the url. For instance, [inurl:ninja sword] will return documents that mention the word “ninja” in their url, and mention the word “sword” anywhere in the document. Inurl: example

Note: MDKW = market defining keyword

Link acquisition via donation sponsorship

i.e. find sites that accept sponsorship or contribution.  

[MDKW] donor* list advanced operator example

[MDKW] sponsor site:.org advanced operator example

[MDKW] contributor advanced operator example

Find event sites that are relevant to your MDKW

[MDKW] conference advanced operator example

[MDKW] festivals advanced operator example

[MDKW] fairs -.com advanced operator example

Product Review Opportunities

These queries direct you to sites that seek out products for review. Good for inbound links and also good for direct sales thus demonstrating the benefit of integrating social media and seo.

[MDKW] reviews google operator example

[MDKW] submit * review google operator example

[MDKW] intitle:Reviewed google operator example

Find targeted blogs

Search out niche blogs that relate to your area of interest to target for seo link acquisition  

MDKW + site:blogspot.com google operator example

MDKW + intext:”powered by wordpress” google operator example

MDKW + blogs inurl:”best OR recommended OR favorite” google operator example

Find DoFollow blogs

[keyword inurl:ifollow*.gif] or [keyword ifollow*.gif] in Google Image Search will reveal all the relevant blogs using the “U Comment – I Follow” badge. i.e. Alt tags leave a footprint and if you go to Google image search, type in your MDKW + “U Comment I follow” with and without quotes you’ll find a list of do follow blogs.

DoFollow operator example

And now for the Paul Morris Pièce de résistance

Use the Quix bookmarklet from your browser favourites to open a command prompt (a kind of easier to remember list of advanced operator queries). Keep a listof the commands next to your pillow and off you go. Also there is a nice advanced operator crib sheet available online

Google Advanced operator queries

 

Note: MDKW = market defining keyword

 

Advanced operator queries are advanced search query words that have special meaning to Google.

 

I thought it would be useful to post some of the most useful Google advanced operators. Whilst they are aimed at advanced SEO ’ers they can also be used to aid PPC e.g. find out who the competition is as defined by Google, which content sites to target, etc.

 

Advanced Operator Queries

 

[site:] = Google will restrict the results to those websites in the given domain. For instance, [shoes site:www.tkmaxx.com] will find pages about shoes within www.tkmaxx.com    site: example

http://www.google.co.uk/search?source=ig&hl=en&rlz=1G1GGLQ_ENGB288&=&q=link%3Awww.google.com&aq=f&aqi=&aql=&oq=#sclient=psy&hl=en&rlz=1G1GGLQ_ENGB288&q=shoes%20site%3Awww.tkmaxx.com&aq=&aqi=&aql=&oq=shoes+site:www.tkmaxx.comm&pbx=1&fp=25ebb683905b9cbd&pf=p&pdl=300

 

[related:] = lists web pages that are similar to a specified web page. For instance, [related:www.aa.com] will list web pages that are similar to the American Airlines homepage. Related: example 

http://www.google.co.uk/search?source=ig&hl=en&rlz=1G1GGLQ_ENGB288&=&q=link%3Awww.google.com&aq=f&aqi=&aql=&oq=#sclient=psy&hl=en&rlz=1G1GGLQ_ENGB288&q=related%3Awww.aa.com&aq=&aqi=&aql=&oq=related:www.aae.com&pbx=1&fp=96e11322d6deed39&pf=p&pdl=300

 

 

[link:] = will list webpages that have links to the specified webpage. For instance, [link:www.play.com] will list webpages that have links pointing to the Play homepage. Link: example

http://www.google.co.uk/search?source=ig&hl=en&rlz=1G1GGLQ_ENGB288&=&q=link%3Awww.google.com&aq=f&aqi=&aql=&oq=#sclient=psy&hl=en&rlz=1G1GGLQ_ENGB288&q=link:www.play.com&aq=f&aqi=&aql=&oq=&pbx=1&fp=25ebb683905b9cbd

 

[allintitle:] = Google will restrict the results to those with all of the query words in the title. For instance, [allintitle: matchbox cars] will return only documents that have both “matchbox” and “cars” in the title. Allintitle example

http://www.google.co.uk/search?source=ig&hl=en&rlz=1G1GGLQ_ENGB288&=&q=link%3Awww.google.com&aq=f&aqi=&aql=&oq=#sclient=psy&hl=en&rlz=1G1GGLQ_ENGB288&q=allintitle:+matchbox+cars&aq=f&aqi=&aql=&oq=&pbx=1&fp=25ebb683905b9cbd

 

 

[intitle:] = Google will restrict the results to documents containing that word in the title. For instance, [intitle:wickes drill] will return documents that mention the word “wickes” in their title, and mention the word “drill” anywhere in the document. Intitle: example

http://www.google.co.uk/search?source=ig&hl=en&rlz=1G1GGLQ_ENGB288&=&q=link%3Awww.google.com&aq=f&aqi=&aql=&oq=#sclient=psy&hl=en&rlz=1G1GGLQ_ENGB288&q=intitle:wickes+drill&aq=f&aqi=&aql=&oq=&pbx=1&fp=25ebb683905b9cbd

 

 

[inurl:] = Google will restrict the results to documents containing that word in the url. For instance, [inurl:ninja sword] will return documents that mention the word “ninja” in their url, and mention the word “sword” anywhere in the document. Inurl: example

http://www.google.co.uk/search?source=ig&hl=en&rlz=1G1GGLQ_ENGB288&=&q=link%3Awww.google.com&aq=f&aqi=&aql=&oq=#sclient=psy&hl=en&rlz=1G1GGLQ_ENGB288&q=inurl:ninja+sword&aq=f&aqi=&aql=&oq=&pbx=1&fp=25ebb683905b9cbd

 

 

Link acquisition via donation sponsorship i.e. find sites who accept sponsorship and have a thank you link sponsors page   

[MDKW] donor* list advanced operator example

http://www.google.co.uk/search?source=ig&hl=en&rlz=1G1GGLQ_ENGB288&=&q=link%3Awww.google.com&aq=f&aqi=&aql=&oq=#hl=en&rlz=1G1GGLQ_ENGB288&sa=X&ei=q0mkTabADIu3hAfU0M3ACQ&ved=0CBwQBSgA&q=[cars]+donor*+list&spell=1&fp=25ebb683905b9cbd

 

 

[MDKW] sponsor site:.org advanced operator example

http://www.google.co.uk/search?source=ig&hl=en&rlz=1G1GGLQ_ENGB288&=&q=link%3Awww.google.com&aq=f&aqi=&aql=&oq=#sclient=psy&hl=en&rlz=1G1GGLQ_ENGB288&q=[holiday]+sponsor+site:.org+&aq=f&aqi=&aql=&oq=&pbx=1&fp=25ebb683905b9cbd

 

[MDKW] contributor advanced operator example

http://www.google.co.uk/search?source=ig&hl=en&rlz=1G1GGLQ_ENGB288&=&q=link%3Awww.google.com&aq=f&aqi=&aql=&oq=#sclient=psy&hl=en&rlz=1G1GGLQ_ENGB288&q=[lifestyle]+contributor+&aq=f&aqi=&aql=&oq=&pbx=1&fp=25ebb683905b9cbd

 

[MDKW] conference advanced operator example

http://www.google.co.uk/search?source=ig&hl=en&rlz=1G1GGLQ_ENGB288&=&q=link%3Awww.google.com&aq=f&aqi=&aql=&oq=#sclient=psy&hl=en&rlz=1G1GGLQ_ENGB288&q=[tech]+conference+&aq=f&aqi=g-c5&aql=&oq=&pbx=1&fp=25ebb683905b9cbd

 

 [MDKW] festivals advanced operator example

http://www.google.co.uk/search?source=ig&hl=en&rlz=1G1GGLQ_ENGB288&=&q=link%3Awww.google.com&aq=f&aqi=&aql=&oq=#sclient=psy&hl=en&rlz=1G1GGLQ_ENGB288&q=[flower]+festivals+&aq=f&aqi=g-c1g-sx3g-c1&aql=&oq=&pbx=1&fp=25ebb683905b9cbd

 

[MDKW] fairs advanced operator example

http://www.google.co.uk/search?source=ig&hl=en&rlz=1G1GGLQ_ENGB288&=&q=link%3Awww.google.com&aq=f&aqi=&aql=&oq=#sclient=psy&hl=en&rlz=1G1GGLQ_ENGB288&q=[stamp]+fairs+&aq=f&aqi=g5&aql=&oq=&pbx=1&fp=25ebb683905b9cbd

 

 

Product Review Opportunities

These queries direct you to sites that seek out products for review. Good for inbound links and also good for direct sales thus demonstrating the benefit of integrating social media and seo.

[MDKW] reviews google operator example

http://www.google.co.uk/search?source=ig&hl=en&rlz=1G1GGLQ_ENGB288&=&q=link%3Awww.google.com&aq=f&aqi=&aql=&oq=#sclient=psy&hl=en&rlz=1G1GGLQ_ENGB288&q=[handbags]+reviews+&aq=f&aqi=g-c4g-v1&aql=&oq=&pbx=1&fp=25ebb683905b9cbd

 

 [MDKW] submit * review google operator example

http://www.google.co.uk/search?source=ig&hl=en&rlz=1G1GGLQ_ENGB288&=&q=link%3Awww.google.com&aq=f&aqi=&aql=&oq=#sclient=psy&hl=en&rlz=1G1GGLQ_ENGB288&q=[iphone+4]+submit+*+review+&aq=f&aqi=&aql=&oq=&pbx=1&fp=25ebb683905b9cbd

 

 [MDKW] intitle:Reviewed google operator example

http://www.google.co.uk/search?source=ig&hl=en&rlz=1G1GGLQ_ENGB288&=&q=link%3Awww.google.com&aq=f&aqi=&aql=&oq=#hl=en&rlz=1G1GGLQ_ENGB288&sa=X&ei=JU6kTd3VLYuEhQeplcjbCQ&ved=0CBUQBSgA&q=[lawn+mower]+intitle%3AReviewed&spell=1&fp=25ebb683905b9cbd

 

 

Find blogs that mention your area of interest to target for link acquisition  

 

MDKW + site:blogspot.com google operator example

http://www.google.co.uk/search?source=ig&hl=en&rlz=1G1GGLQ_ENGB288&=&q=link%3Awww.google.com&aq=f&aqi=&aql=&oq=#sclient=psy&hl=en&rlz=1G1GGLQ_ENGB288&q=guitar+%2B+site:blogspot.com&aq=f&aqi=&aql=&oq=&pbx=1&fp=25ebb683905b9cbd

 

 

MDKW + intext:”powered by wordpress” google operator example

http://www.google.co.uk/search?source=ig&hl=en&rlz=1G1GGLQ_ENGB288&=&q=link%3Awww.google.com&aq=f&aqi=&aql=&oq=#sclient=psy&hl=en&rlz=1G1GGLQ_ENGB288&q=mobile+phone+%2B+intext:%22powered+by+wordpress%22&aq=f&aqi=&aql=&oq=&pbx=1&fp=25ebb683905b9cbd

 

 

MDKW + blogs inurl:”best OR recommended OR favorite” google operator example

http://www.google.co.uk/search?source=ig&hl=en&rlz=1G1GGLQ_ENGB288&=&q=link%3Awww.google.com&aq=f&aqi=&aql=&oq=#sclient=psy&hl=en&rlz=1G1GGLQ_ENGB288&q=shoes+%2B+blogs+inurl:%22best+OR+recommended+OR+favorite%22&aq=f&aqi=&aql=&oq=&pbx=1&fp=25ebb683905b9cbd

 

 

Find Dofollow Blogs

[keyword inurl:ifollow*.gif] or [keyword ifollow*.gif] in Google Image Search will reveal all the relevant blogs using the “U Comment – I Follow” badge. i.e. Alt tags leave a footprint and if you go to Google image search, type in your MDKW + “U Comment I follow” with and without quotes you’ll find a list of do follow blogs.

DoFollow operator example http://www.google.co.uk/images?um=1&hl=en&rlz=1G1GGLQ_ENGB288&biw=1680&bih=865&tbm=isch&sa=1&q=[iphone+ifollow*.gif]&aq=f&aqi=&aql=&oq=

 

And now for ‘my’ Pièce de résistance (thanks Tino!) –

Use the following bookmarklet from your browser favourites – http://quixapp.com/help/. Basically Quix is a bookmarklet which opens a prompt, and then responds to commands. Keep a list  of the commands next to your pillow and off you go.  

 


About the Author

Digital Marketing Director. Interests include: my family/ friends, new technology, Martial Arts, cycling, sport in general, God & loving life.



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