Media sascon

Published on May 20th, 2011 | by Paul Morris


SAScon 2011 SEO tools

After just getting back from a good 2 day SAScon (Search Analytics Social conference) I have decided to put pen to paper on Search Muse before I forget everything.

Whilst I might not have digested a plethora of new SEO techniques it is good to know I’m ‘keeping up with the Jones’ and I did find several new tools to have a play with.

As a result I will now list a compendium of SAScon SEO geek tools from the obvious e.g. Majestic to the not so obvious e.g.

Competitor link analysis – , , , (for an explanation visit ) and (for a nice quick way of checking inbound links) – A bookmarklet that lets you turn any website into a wireframe in one click or for beautiful tag clouds (check the advanced settings in wordle for some great word weighting possibilities) – seo insights software – Analyse whether the analytics tracking code has been set up correctly on sites you visit – check your own site SEO – keyword density tool & – Google insights and trends – Google global allows you to see what Google search results look like in different countries a relatively expensive but useful grouping of seo tools – Easy local optimisation tool – See where you are listed locally – nice SEO toolbar - Identifies broken links – addictive and relatively cheap website heatmap research - Slightly unrelated but worth mentioning to convert the SEO traffic you worked so hard to obtain - view how your website is seen in every browser version known to man – Bookmarklet that is essentially an easy to use/ on steroids version of google advanced search operator queries – Google advanced search operator queries - Google page speed analyser – Detailed load speed testing/ what is slowing your site down? - Sprite me allows for css sprite creation i.e. one file with lots of small images = faster load times – A host of seo tools and a nice toolbar – Find connected accounts e.g. useful if you need to get in touch with someone for link acquisition but they are ignoring/ not receiving your  emails (and you could also use for similar detective work) – Trade association forum e.g. to obtain trade body in bound links – Crowd sourcing e.g. could aid link acquisition – A website survey company e.g. could aid link bait – Find companies seeking sponsorship e.g. could aid link acquisition – Find journalists e.g. for getting content out there dude

Keyword Research – , , and – Now that SEO and social media are merging you need a good management/ monitoring tool (if you are looking for a significantly slimmed down/ free version I quite like )

About the Author

Head of Digital & Social Media. Interests include: my family/ friends, new technology, Martial Arts, cycling, sport in general, God & loving life.

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