Published on May 4th, 2012 | by Paul Morris



It might have been around since the 1990’s (and I myself have been using it for over 10 years) however I still love SOSTAC by PR Smith as a business planning tool….

Situation Analysis: “Where are we now?”

Objectives: “Where do we want to be?”

Strategy: “How do we get there?”

Tactics: “How exactly do we get there?”

Actions: “The details of tactics”

Control: “How do we monitor performance?”

Use and enjoy 🙂

About the Author

Global Marketing and/or Digital Director. Interests include: my family & friends, Digital & Marketing, Martial Arts & Boxing + loving life!

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