Search anti seo dagger to heart

Published on July 1st, 2013 | by Paul Morris


Anti SEO

I’ve been communicating with a guy who runs an SEO agency in the States who believes in “Anti SEO” and thought it worthy of commentary as anti SEO really intrigued me when I first heard of it.

Donnie’s anti SEO proposition is summed up in his Parkinson’s Law of SEO¬†and in his tweet to me was described as focusing on “links from business development activities instead of focusing on impressing Google”.

And I broadly (though I disagree with his “getting links that send leads” comment and would change it to something like “getting links from sites that generate engaged eyeballs/ clicks” & he omits to detail the wider benefit of relevant links to targeted keyword rankings however I digress) agree with his ethos.

…However I just wish it was a tad more positive, not used as a part marketing gimmick and not so aggro against the exact “Search Engine Optimisation” definition.

Essentially the anti seo sentiment is very similar to the more well known Link Bait/ Social SEO approach though takes into account more of the features from my SSS post.

All in all a very interesting concept and whilst I do not agree wholeheartedly with it I’m grateful for the education from Donnie.

About the Author

Global Marketing and/or Digital Director. Interests include: my family & friends, Digital & Marketing, Martial Arts & Boxing + loving life!

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