Published on August 21st, 2013 | by Paul Morris


Pay Per Gaze Advertising

By Paul Morris
Pay Per Gaze Advertising = Mentally futuristic.

According to Google patents, advertisersĀ could soon be paying on a Pay Per Gaze (PPG) basis.

Advertisers would likely pay for time spent viewing the ad and relevance to that user (based on demographics, past viewing behaviour, etc). Who knows; perhaps Google Glass will end up connecting directly to our synapses thus allowing emotional response to the advert to be analysed and thus sway the Quality Score bidding algorithm(!).

What an interesting model and if Google Glass takes of (and I mean a decent number of people using this type of technology) it could become a reality.

About the Author

Global Marketing and/or Digital Director. Interests include: my family & friends, Digital & Marketing, Martial Arts & Boxing + loving life!

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