Search George_Boole1

Published on September 24th, 2013 | by Paul Morris

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Boolean Search

Note: I posted about Advanced Search queries a couple of years ago however a recent encounter with an advanced social media tool led me to essentially repost the article under a different guise

George Boole (an English mathematician from the 19th century) rocked.

Before he was even born he realised we needed advanced search operators to limit and define search queries on Lycos, Dog Pile, Mamma, GigaBlast, Wolfram Alpha et al ;-)

As an ode to Mr Boole I have put together a list of Boolean Search / Advanced operator queries that will aid your search engine experience.

Boolean Search Query Examples

[site:] = Google will restrict the results to those websites in the given domain. For instance, [shoes site:www.tkmaxx.com] will find pages about shoes within www.tkmaxx.com.   site: example

[related:] = lists web pages that are similar to a specified web page. For instance, [related:www.aa.com] will list web pages that are similar to the American Airlines homepage. Related: example

[link:] = will list webpages that have links to the specified webpage. For instance, [link:www.play.com] will list webpages that have links pointing to the Play.com homepage. Link: example

[allintitle:] = Google will restrict the results to those with all of the query words in the title. For instance, [allintitle: matchbox cars] will return only documents that have both “matchbox” and “cars” in the title.Allintitle: example

[intitle:] = Google will restrict the results to documents containing that word in the title. For instance, [intitle:wickes drill] will return documents that mention the word “wickes” in their title, and mention the word “drill” anywhere in the document. Intitle: example

[inurl:] = Google will restrict the results to documents containing that word in the url. For instance, [inurl:ninja sword] will return documents that mention the word “ninja” in their url, and mention the word “sword” anywhere in the document. Inurl: example

Note: MDKW = market defining keyword

Link acquisition via donation sponsorship

i.e. find sites that accept sponsorship or contribution.

[MDKW] donor* list advanced operator example

[MDKW] sponsor site:.org advanced operator example

[MDKW] contributor advanced operator example

Find event sites that are relevant to your MDKW

[MDKW] conference advanced operator example

[MDKW] festivals advanced operator example

[MDKW] fairs -.com advanced operator example

Product Review Opportunities

These queries direct you to sites that seek out products for review. Good for inbound links and also good for direct sales thus demonstrating the benefit of integrating social media and seo.

[MDKW] reviews google operator example

[MDKW] submit * review google operator example

[MDKW] intitle:Reviewed google operator example

Find targeted blogs

Search out niche blogs that relate to your area of interest to target for seo link acquisition

MDKW + site:blogspot.com google operator example

MDKW + intext:”powered by wordpress” google operator example

MDKW + blogs inurl:”best OR recommended OR favorite” google operator example

Find DoFollow blogs

[keyword inurl:ifollow*.gif] or [keyword ifollow*.gif] in Google Image Search will reveal all the relevant blogs using the “U Comment – I Follow” badge. i.e. Alt tags leave a footprint and if you go to Google image search, type in your MDKW + “U Comment I follow” with and without quotes you’ll find a list of do follow blogs.

DoFollow operator example

And now for the Paul Morris Pièce de résistance

Use the Quix bookmarklet from your browser favourites to open a command prompt (a kind of easier to remember list of Boolean Search queries). Also there is a nice Boolean advanced operator crib sheet available online


About the Author

Digital Marketing Director. Interests include: my family/ friends, new technology, Martial Arts, cycling, sport in general, God & loving life.



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