Media msc marketing branding is dead

Published on March 25th, 2014 | by Paul Morris

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A brand has to have a history

By Paul Morris

Note: these notes are aimed as a memory mnemonic for my MSc in Digital Marketing 

A presentation on ‘A brand has to have a history’.

Grade to follow….

04/07/2013 update: I passed with a grade of 72% = 1st!


About the Author

Global Digital Director. Interests include: my family/ friends, new technology, Martial Arts, cycling, sport in general, God & loving life.



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