Published on May 19th, 2014 | by Paul Morris


Brand Management is not relevant in online marketing

By Paul Morris

Note: these notes are aimed as a memory mnemonic for my MSc in Digital Marketing 

“Brand Management is not relevant in online marketing” = My latest Msc essay.

I am arguing against the title.

I will update my grade here in due course….

04/07/2014 Grade Update: I was awarded 68% = higher 2:1.

About the Author

Global Marketing and/or Digital Director. Interests include: my family & friends, Digital & Marketing, Martial Arts & Boxing + loving life!

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