Media brand management online

Published on May 19th, 2014 | by Paul Morris

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Brand Management is not relevant in online marketing

By Paul Morris

Note: these notes are aimed as a memory mnemonic for my MSc in Digital Marketing 

“Brand Management is not relevant in online marketing” = My latest Msc essay.

I am arguing against the title.

I will update my grade here in due course….

04/07/2014 Grade Update: I was awarded 68% = higher 2:1.


About the Author

Digital Marketing Director. Interests include: my family/ friends, new technology, Martial Arts, cycling, sport in general, God & loving life.



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