Published on June 15th, 2015 | by Paul Morris



Reciprocity = “the practice of exchanging things with others for mutual benefit”.

A key to many businesses future and my favourite example of reciprocity in business is also my most basic.

Exchange £1 for a bag of sweets of your choice. “Tastes Good. Does Good”. Feel Good.

You cannot ask for more than that.

About the Author

Global Marketing and/or Digital Director. Interests include: my family/ friends, new technology, Martial Arts, cycling, sport in general, God & loving life.

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