Published on October 1st, 2016 | by Paul Morris


Circular Customer Lifecycle

This customer life cycle model is a more virtuous circle version of my previous more linear customer life cycle version.

The changes have been made to reflect the often more scatty  / schizophrenic nature of shopper behaviour today.


About the Author

Global Marketing and/or Digital Director. Interests include: my family/ friends, new technology, Martial Arts, cycling, sport in general, God & loving life.

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