Published on September 16th, 2016 | by Paul Morris


Customer Lifecycle Touchpoints

To improve integrated marketing it’s useful to understand the paid/owned/earned ecosystem + customer touchpoints for online & offline.

Enter my latest model on Customer Lifecycle Touchpoints…


Larger Version

For background on the model and how it evolved visit my previous post on the digital customer lifecycle

About the Author

Global Marketing and/or Digital Director. Interests include: my family & friends, Digital & Marketing, Martial Arts & Boxing + loving life!

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