Leadership customer-lifecycle-through-the-line-enlarged

Published on September 16th, 2016 | by Paul Morris

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Customer Lifecycle Touchpoints

To improve integrated marketing it’s useful to understand the paid/owned/earned ecosystem + customer touchpoints for online & offline.

Enter my latest model on Customer Lifecycle Touchpoints…

customer-lifecycle-through-the-line-620

Larger Version

For background on the model and how it evolved visit my previous post on the digital customer lifecycle


About the Author

Digital Marketing Director. Interests include: my family/ friends, new technology, Martial Arts, cycling, sport in general, God & loving life.



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