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Published on September 26th, 2019 | by searchmuse

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ANCHOR SEO

Note: This post has been entirely stolen from WildSprout Digital; I rarely do this however liked the model so much i took it ;-). For the detail behind the below simplified snippet visit their site.

I love a good SEO strategic framework (I created one for my MSc Dissertation after all).

…ANCHOR is a great practical framework from Wild Sprout on how to maximise SEO returns and as it’s an acronym can be broken down into 6 key areas:

Audit
Every campaign should start with an audit to identify the problems. Sites with great on-site optimisation can be held back by a poor backlink profile; sites with a great backlink profile can be held back by a poor site.

Next steps
Which brings us onto the next steps. Once the audit has been completed, what are the follow-up tasks off the back of it?

Content
Once the house is in order, it’s on to content. What content assets are already in place and what needs to be created?

Hyperlinks
Links are still one of the most important, if not the most important, ranking factor, yet still so many people get this wrong.

Ongoing work
It’s important to have structures in place for regular checks and ongoing tasks to be carried out on a monthly, weekly or even daily basis.

Review
Last but not least, it’s important to review performance regularly. This isn’t just about running a report and showing the results for the previous month; it’s also about looking for opportunities to improve.


About the Author

Global Digital Director. Interests include: my family/ friends, digital marketing, new technology, Martial Arts (i'm a third degree Karate black belt & have studied many other fighting arts), cycling and sport in general.



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